![]() We mean every kind of box, even boxes that aren’t square-or cardboard. When we say “boxes,” we don’t just mean your traditional square cardboard box. Consider how different kinds of packaging work together and how they can work together to showcase your unique product. ![]() Many products use two or more types of packaging, like paper and a box or a bottle and a printed label. Take a look at the different kinds of packaging out there. For others, you’ve got room to play around and potentially subvert expectations, like packing a pair of gardening gloves in a reusable screwtop jar or selling dried beans in a box. You don’t have to package your product the same way everybody else is, but it’s generally a good idea to see what’s working for other brands like yours… with some products, only one type of packaging makes sense. Look at how other brands that offer the same type of product package their products. Pierogies in a bag? Why not? Packaging design by mdruzkowski Read our guide to product packaging to find out the logistics of designing great packaging. ![]() It’s the box of your favorite chocolates or the protective layer you peel off your new phone screen. Product packaging is-as you can probably imagine-what stays nearest and dearest to the individual product. Inner packaging provides another layer to cushion any blows: imagine the tissue paper inside a gift box or the bubble wrap that protects delicate items during transport. The most durable segment of packaging, this is usually comprised of heavy duty boxes that can protect (sometimes multiple) products against bumps and bashes. There is a hierarchy when it comes to different types of packaging: Outer packaging Choosing heavy packaging for an already heavy item can mean shelling out for shipping. How heavy your product is-when you’re shipping it, you pay by weight.A canister of dry roasted peanuts needs different packaging than an individual cake. How many products are packaged together.Is it a perishable food or drink that needs to be kept fresh? Your product’s fragility-does it need to be cushioned from any potential bumps or falls?.How the product is stored (in your warehouse, on store shelves, while in transit and in the buyer’s home).You can’t store a liquid in a cardboard box (obviously.) When you’re working out the right type of packaging for your product, there’s a lot to consider, like: Read on to see all the different packaging types available to you. You’ve always got the option to stick your product in a generic box or bag, but when you can avoid being generic, do. Illustration by OrangeCrush.Īs you map out your brand identity, take some time to determine which types of packaging are right for your brand and of these types, which is the best. It’s crucial to choose the right type of packaging for your product. ![]() When you see a Tiffany blue box, you immediately know what’s inside. Lots of people can spot a can of Heinz baked beans from a mile away. Think about it: Starbucks cups are instantly recognizable almost anywhere in the world. When it comes to packaging, brand recognition comes from two components: the type of packaging you choose and the design you put on it. Getting your packaging design right is the most obvious way to achieve this and the first step on this journey is choosing between the 7 main types of packaging. Your brand has to feel like the perfect fit for the audience you’ve created it for. When you’re competing in a crowded marketplace, there are few things more important than being instantly recognizable.
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